I was hired by Wichita Brewing Company to design the full branding for their Mexican Lager, a refreshing craft beer inspired by the easy-drinking style of classic Mexican lagers. My role included creating the logo, label design, and supporting sell sheet to capture both the vibrant energy and approachable character of the beer.

The label design uses a warm cream and red palette accented with golden tones, paired with bold retro-inspired typography to create an inviting, sun-soaked aesthetic. Palm tree illustrations and patterned borders reference traditional Mexican design elements while maintaining a clean, modern craft beer feel.

By blending vintage influence with contemporary craft branding, the design not only highlights the beer’s approachable style but also ensures strong shelf presence and visual cohesion across marketing materials.